On the Complementarity between Online and Offline Music Consumption: The Case of Free Streaming

From a representative survey of 2,000 individuals, we study whether consumption of music through streaming services, like Spotify or YouTube, is a substitute or a complement to physical music consumption modes, such as CDs and live music. Controlling for the taste for music, various socio-demographic characteristics and the usual determinants of music consumption either offline (radio, TV, friends/relatives) or online (online recommendations, social networks), our results show that free music streaming (where the consumer does not possess the music but only has access to it) has no significant effect on CD sales and affects positively live music attendance, but only for national or international artists who are more likely to be available on streaming services.

Keywords

Music consumption Streaming Substitutability

Domains

Economics and Finance

Complete list of metadata

Submission Type	File
Deposit type	Journal articles
Title	en On the Complementarity between Online and Offline Music Consumption: The Case of Free Streaming
Abstract	en From a representative survey of 2,000 individuals, we study whether consumption of music through streaming services, like Spotify or YouTube, is a substitute or a complement to physical music consumption modes, such as CDs and live music. Controlling for the taste for music, various socio-demographic characteristics and the usual determinants of music consumption either offline (radio, TV, friends/relatives) or online (online recommendations, social networks), our results show that free music streaming (where the consumer does not possess the music but only has access to it) has no significant effect on CD sales and affects positively live music attendance, but only for national or international artists who are more likely to be available on streaming services.
Authors	Godefroy Dang Nguyen ^{1, 2, 3} , Sylvain Dejean ^{4, 5} , François Moreau ⁶ 1 DS - Direction Scientifique ( 201420 ) - Technopôle Brest Iroise - CS 83818 - 29238 BREST Cedex 3 - France Télécom Bretagne ( 301262 ) ; Institut Mines-Télécom [Paris] ( 302102 ) 2 MARSOUIN - Môle Armoricain de Recherche sur la SOciété de l'information et des usages d'INternet ( 58998 ) - Technopôle Brest Iroise - CS 83818 - 29238 BREST Cedex 3 - France Université de Rennes ( 105160 ) ; Université européenne de Bretagne - European University of Brittany ( 108091 ) ; Université de Bretagne Sud ( 172265 ) ; Ecole Nationale de la Statistique et de l'Analyse de l'Information [Bruz] ( 244399 ) ; Université de Brest ( 300314 ) ; Télécom Bretagne ( 301262 ) ; Institut Mines-Télécom [Paris] ( 302102 ) ; Université de Rennes 2 ( 406201 ) 3 ICI - Laboratoire Information, Coordination, Incitations ( 10889 ) - 12 rue de Kergoat CS 93837 29238 Brest cedex 3 - France Université européenne de Bretagne - European University of Brittany ( 108091 ) ; Université de Brest EA2652 ( 300314 ) ; Télécom Bretagne ( 301262 ) ; Institut Mines-Télécom [Paris] ( 302102 ) ; Institut Brestois des Sciences de l'Homme et de la Société ( 444504 ) ; Université de Brest ( 300314 ) 4 CREM - Centre de recherche en économie et management ( 894 ) - 7 place Hoche, BP 86514 35065 RENNES CEDEX - France Université de Caen Normandie ( 7127 ) ; Normandie Université ( 455934 ) ; Université de Rennes ( 105160 ) ; Centre National de la Recherche Scientifique UMR6211 ( 441569 ) 5 Télécom Bretagne - Brest ( 82373 ) - Technopôle Brest-Iroise - CS 83818 - 29238 Brest Cedex 3 - France Télécom Bretagne ( 301262 ) 6 CEPN - Centre d'Economie de l'Université Paris Nord ( 147976 ) - UFR de Sciences Economiques, Université Paris 13, 99 avenue Jean-Baptiste Clément, F-93430, Villetaneuse. - France Université Paris 13 ( 15786 ) ; Université Sorbonne Paris Cité ( 303171 ) ; Centre National de la Recherche Scientifique UMR7234 ( 441569 )
Fulltext language	English
Science popularization	No
Peer-reviewed	Yes
Audience	International
Publication date	2014
Volume	38
Number	4
Page number	315-330
Journal	Journal of Cultural Economics (ISSN : 0885-2545, Electronic ISSN : 1573-6997) Springer Verlag Published by Springer Verlag https://link.springer.com/journal/10824
Domain	Humanities and Social Sciences/Economics and Finance
JEL thesaurus	L - Industrial Organization/L.L2 - Firm Objectives, Organization, and Behavior L - Industrial Organization/L.L8 - Industry Studies: Services/L.L8.L86 - Information and Internet Services • Computer Software Z - Other Special Topics/Z.Z1 - Cultural Economics • Economic Sociology • Economic Anthropology
ANR project(s)	Cultural industries and artistic creation. Digital and Internet [For more information] ICCA - ANR-10-LABX-0086 LABX - 2010
Keywords	en Music consumption, Streaming, Substitutability
DOI	10.1007/s10824-013-9208-8

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https://hal.science/hal-01344836

Submitted on: Monday, May 6, 2024 at 2:30:33 PM

Last modification on: Tuesday, May 7, 2024 at 3:15:34 AM

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hal-01344836, version 1 (06-05-2024)

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HAL Id : hal-01344836 , version 1
DOI : 10.1007/s10824-013-9208-8

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Godefroy Dang Nguyen, Sylvain Dejean, François Moreau. On the Complementarity between Online and Offline Music Consumption: The Case of Free Streaming. Journal of Cultural Economics, 2014, 38 (4), pp.315-330. ⟨10.1007/s10824-013-9208-8⟩. ⟨hal-01344836⟩

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