PROSPECTS FOR ETHNIC AFRICAN PRODUCTS IN THE EUROPEAN UNION

T. Ndhlovu (1) , L. Lessassy (2)

1 MMU - Manchester Metropolitan University
2 CERAG - Centre d'études et de recherches appliquées à la gestion

This paper attempts to identify factors which are conducive to the exportation of ethnic African products into the European Union (EU) market. We develop a conceptual framework within which to examine the main players and processes at work. We also analyse the prospects for authentic African products in selected EU member states, namely France and the UK. We conclude that the reality on the ground often involves complex structures in socially and culturally heterogeneous contexts. Our exploratory study thus seeks to offer insights into these structures and processes, noting that the relationship between ethnic producers/ retailers and their distributional channel members is often volatile and conflictual.

Mots clés: ethnic African products; authentic African product; retailing

Domaines: Gestion et management

T. Ndhlovu, L. Lessassy. PROSPECTS FOR ETHNIC AFRICAN PRODUCTS IN THE EUROPEAN UNION. 2009, 6p. ⟨halshs-00528745⟩