Do consumers know what organic processed food is and are they able to correctly identify it? This article aimed to address these questions in Brazil. We used the snowball methodology to disseminate the questionnaire (1,690 answers) containing 21 questions regarding: 1. frequency of consumption, 2. self-assessment of knowledge regarding organic processed food, 3. ability to identify the organic label, 4. knowledge regarding the organic processed food identity standards, 5. socioeconomic profile. Participants' self-assessed knowledge showed positive associations with both the knowledge regarding identity standards and the ability to identify organic labels. Younger, more educated participants who were responsible for domestic purchases were more likely to correctly identify organic processed food. No compelling evidence was found that frequency of organic processed food consumption affected the performance on the questionnaire. We also found evidence that regions of residence affect the level of knowledge and ability to identify organic processed food.
Brazilian consumers' understanding and recognition ability on organic processed food
Résumé
en
Do consumers know what organic processed food is and are they able to correctly identify it? This article aimed to address these questions in Brazil. We used the snowball methodology to disseminate the questionnaire (1,690 answers) containing 21 questions regarding: 1. frequency of consumption, 2. self-assessment of knowledge regarding organic processed food, 3. ability to identify the organic label, 4. knowledge regarding the organic processed food identity standards, 5. socioeconomic profile. Participants' self-assessed knowledge showed positive associations with both the knowledge regarding identity standards and the ability to identify organic labels. Younger, more educated participants who were responsible for domestic purchases were more likely to correctly identify organic processed food. No compelling evidence was found that frequency of organic processed food consumption affected the performance on the questionnaire. We also found evidence that regions of residence affect the level of knowledge and ability to identify organic processed food.
1
USP -
Universidade de São Paulo = University of São Paulo
( 7119 )
- Cidade Universitaria - 05508-090 São Paulo
- Brésil
2
UFMG -
Universidade Federal de Minas Gerais = Federal University of Minas Gerais [Belo Horizonte, Brazil]
( 196923 )
- Av. Antônio Carlos, 6627, Pampulha - Belo Horizonte - MG - CEP 31270-901 BRAZIL
- Brésil
3
CSGA -
Centre des Sciences du Goût et de l'Alimentation [Dijon]
( 106335 )
- Université de Bourgogne - Bât. CSG - 9E Bd Jeanne d'Arc - 21000 Dijon
- France
Institut National de la Recherche Agronomique UMR1324 ( 92114 )
;
Université de Bourgogne ( 300270 )
;
AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement UMR6265 ( 415469 )
;
Centre National de la Recherche Scientifique UMR6265 ( 441569 )
Langue du document
Anglais
Nom de la revue
Journal of Food Products Marketing
(ISSN : 1045-4446, ISSN électronique : 1540-4102)
Publié par Taylor & Francis (Routledge)
Revue non référencée dans Sherpa-Romeo
Vulgarisation
Non
Comité de lecture
Oui
Audience
Non spécifiée
Date de publication
2019
Volume
25
Numéro
8
Page/Identifiant
829-848
URL éditeur
https://www.tandfonline.com/toc/wfpm20/current
Public visé
Scientifique
Domaine(s)
Sciences du Vivant [q-bio]/Alimentation et Nutrition
Sciences de l'Homme et Société/Anthropologie sociale et ethnologie
Financement
National Council for Scientific and Technological Development (CNPq): 407 498/2016-8.
information des consommateurs, choix alimentaire, connaissance empirique, aliment fonctionnel, consommation alimentaire, attitude, produit alimentaire, comportement alimentaire, perception, santé du consommateur, critère de bien être, étiquetage nutritionnel, déterminant