Selling Less of More: The Impact of Digitization on Record Companies
Marc Bourreau
- Fonction : Auteur
- PersonId : 173894
- IdHAL : marc-bourreau
- ORCID : 0000-0003-3913-3014
- IdRef : 124424929
Michel Gensollen
- Fonction : Auteur
- PersonId : 1381117
François Moreau
- Fonction : Auteur
- PersonId : 10820
- IdHAL : francois-moreau
- ORCID : 0000-0002-5818-5680
- IdRef : 170623335
Patrick Waelbroeck
- Fonction : Auteur
- PersonId : 182160
- IdHAL : patrick-waelbroeck
Résumé
In this paper, we use data from a survey of 151 French record companies to test the ‘‘long-tail’’ hypothesis at the level of the firm. More specifically, we test whether, following the ‘‘selling less of more’’ principle coined by Anderson (2006), record companies that have adapted to digitization (at various levels: artists’ scouting, distribution, and promotion) release more new albums without having higher overall sales. We construct a production function in which the output is produced from conventional inputs of labor and capital, as well as inputs that are more specific to the recorded music industry. We consider two types of output: a commercial output (albums sales) and a creative output (number of new albums released). We show that labels that have adapted to digitization are more efficient in respect of creative output, but that there is no effect of adaptation to digitization on the commercial output, which is consistent with the predictions of the long-tail hypothesis.
Format du dépôt | Fichier |
---|---|
Type de dépôt | Article dans une revue |
Résumé |
en
In this paper, we use data from a survey of 151 French record companies to test the ‘‘long-tail’’ hypothesis at the level of the firm. More specifically, we test whether, following the ‘‘selling less of more’’ principle coined by Anderson (2006), record companies that have adapted to digitization (at various levels: artists’ scouting, distribution, and promotion) release more new albums without having higher overall sales. We construct a production function in which the output is produced from conventional inputs of labor and capital, as well as inputs that are more specific to the recorded music industry. We consider two types of output: a commercial output (albums sales) and a creative output (number of new albums released). We show that labels that have adapted to digitization are more efficient in respect of creative output, but that there is no effect of adaptation to digitization on the commercial output, which is consistent with the predictions of the long-tail hypothesis.
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Titre |
en
Selling Less of More: The Impact of Digitization on Record Companies
|
Auteur(s) |
Marc Bourreau
1, 2, 3
, Michel Gensollen
2, 3
, François Moreau
4
, Patrick Waelbroeck
2, 3
1
CREST -
Centre de Recherche en Économie et Statistique
( 2579 )
- 5, Avenue Henry Le Chatelier, 91120 Palaiseau
- France
2
ECOGE -
Economie Gestion
( 554666 )
- Télécom Paris 19 Place Marguerite Perey 91120 PALAISEAU. Devient ECO-Télécom Paris: ECO-Economie, en mars 2022
- France
3
SES -
Département Sciences Economiques et Sociales
( 554515 )
- Télécom Paris 19 Place Marguerite Perey 91120 PALAISEAU
- France
4
CEPN -
Centre d'Economie de l'Université Paris Nord
( 147976 )
- UFR de Sciences Economiques, Université Paris 13, 99 avenue Jean-Baptiste Clément, F-93430, Villetaneuse.
- France
|
Nom de la revue |
|
Date de publication |
2013-08
|
Langue du document |
Anglais
|
Vulgarisation |
Non
|
Comité de lecture |
Oui
|
Audience |
Internationale
|
Volume |
37
|
Numéro |
3
|
Page/Identifiant |
327-346
|
Mots-clés (JEL) |
|
Domaine(s) |
|
Projet(s) ANR |
|
Référence interne |
|
Mots-clés |
en
Recorded music industry, Digitization, Long tail, Innovation
|
DOI | 10.1007/s10824-012-9184-4 |
Origine :
Fichiers produits par l'(les) auteur(s)
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