The packaging-free product market: A renewal of practices
Maud Daniel-Chever
- Fonction : Auteur
- PersonId : 177507
- IdHAL : maud-daniel
Fanny Reniou
- Fonction : Auteur
- PersonId : 9275
- IdHAL : freniou
- ORCID : 0000-0002-0067-3753
- IdRef : 142870471
Lucie Sirieix
- Fonction : Auteur
- PersonId : 738668
- IdHAL : lucie-sirieix
- ORCID : 0000-0002-3290-1538
- IdRef : 067349234
Résumé
In France, the market on which this chapter focuses, the sales outlets for packaging-free products are multiplying, the range of products sold without packaging is growing, producers are demonstrating a great capacity for innovation and supply chains are being organized. Packaging has become a commercial interface that, like the brand and its advertising, acts as an intermediary between the consumer and the product. The products are acquired for their content, but also because of the container and its brand. The growth of the power of packaging-free consumption has occured in tandem with increasing media coverage of the environmental and health impact of packaging, particularly plastics. Packaging-free consumption is currently primarily the preserve of organic stores, but large and medium-sized stores, which are increasingly interested in the market, account for 40% of sales. Faced with packaging-free products that can be considered new Objets comestibles non identifies , consumers must relearn the rules of consumption.
Domaines
Gestion et managementFormat du dépôt | Notice |
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Type de dépôt | Chapitre d'ouvrage |
Résumé |
en
In France, the market on which this chapter focuses, the sales outlets for packaging-free products are multiplying, the range of products sold without packaging is growing, producers are demonstrating a great capacity for innovation and supply chains are being organized. Packaging has become a commercial interface that, like the brand and its advertising, acts as an intermediary between the consumer and the product. The products are acquired for their content, but also because of the container and its brand. The growth of the power of packaging-free consumption has occured in tandem with increasing media coverage of the environmental and health impact of packaging, particularly plastics. Packaging-free consumption is currently primarily the preserve of organic stores, but large and medium-sized stores, which are increasingly interested in the market, account for 40% of sales. Faced with packaging-free products that can be considered new Objets comestibles non identifies , consumers must relearn the rules of consumption.
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Titre |
en
The packaging-free product market: A renewal of practices
|
Auteur(s) |
Maud Daniel-Chever
1
, Elisa Monnot
2
, Fanny Reniou
1
, Lucie Sirieix
3
1
CREM -
Centre de recherche en économie et management
( 894 )
- 7 place Hoche, BP 86514
35065 RENNES CEDEX
- France
2
THEMA -
Théorie économique, modélisation et applications
( 10592 )
- 33, boulevard du Port 95011 Cergy-Pontoise Cedex
- France
3
UMR MoISA -
Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences)
( 1060274 )
- INRAE - Campus Supagro Montpellier
2 place Viala
34060 MONTPELLIER CEDEX 2
- France
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Page/Identifiant |
79-101
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Date de publication |
2021
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Langue du document |
Anglais
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Titre de l'ouvrage |
Marketing for sustainable development: Rethinking consumption models
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ISBN |
9781789450361
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Vulgarisation |
Non
|
Audience |
Internationale
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Titre de la collection |
Agriculture, Food Science and Nutrition
|
URL éditeur |
http://iste.co.uk/book.php?id=1834
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Public visé |
Scientifique
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Nombre de pages |
79-101
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Domaine(s) |
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Éditeur commercial |
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Éditeur scientifique |
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Thésaurus Inrae |
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Mots-clés |
fr
vente en vrac, distributeur, marketing, comportement du consommateur
|
DOI | 10.1002/9781119882176.ch5 |
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