Automatisation des services : De la technologie au marketing

Jean-Paul Flipo

doi:10.7193/DM.014.55-61

Journal articles Décisions Marketing Year : 1998

Automatisation des services : De la technologie au marketing

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Jean-Paul Flipo

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EMLyon Business School

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Humanities and Social Sciences Business administration

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Submission Type	Notice
Deposit type	Journal articles
Title	fr Automatisation des services : De la technologie au marketing
Authors	Jean-Paul Flipo ¹ 1 EM - EMLyon Business School ( 301362 ) - 23 Avenue Guy de Collongue, 69134 Ecully cedex - France
Fulltext language	French
Journal	Décisions Marketing (ISSN : 0779-7389) Published by Association Française du Marketing
Science popularization	No
Peer-reviewed	Yes
Audience	International
Publication date	1998-05-01
Volume	14
Page number	55-61
Domain	Humanities and Social Sciences Humanities and Social Sciences/Business administration
DOI	10.7193/DM.014.55-61

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Submitted on: Monday, August 31, 2020 at 2:25:24 AM

Last modification on: Friday, March 8, 2024 at 1:56:10 PM

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halshs-02925810, version 1 (31-08-2020)

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HAL Id : halshs-02925810 , version 1
DOI : 10.7193/DM.014.55-61

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Jean-Paul Flipo. Automatisation des services : De la technologie au marketing. Décisions Marketing, 1998, 14, pp.55-61. ⟨10.7193/DM.014.55-61⟩. ⟨halshs-02925810⟩

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