L’hybridité : une composante ancienne mais aujourd’hui démultipliée de la communication publique

Abstract : Public communication is quite well recognized today. It is concerned with the theme of hybridity by the speci-ficities of the bureaucratic model, its forms of professionalization-borrowing from the private sector. How then to comprehend in its entirety the scope of hybridity in the field it covers? How to conceive heuristically this communication whose organizational springs and models are hybrid between public, political and private? Today, public communication seems relatively well recognized in France (professions, law, universities) in comparison with the years 1980/1990. The same is true in Europe and Africa (Awono, 2015). Thus the institutional communication of public organizations is recognized internationally. It has not always been so. Its members perform a still recent hybrid professional function in the service of organizations that are themselves hybrids following the Weberian model of public institutions (dialectical dichotomy between administration and politics
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Dominique Bessières. L’hybridité : une composante ancienne mais aujourd’hui démultipliée de la communication publique. Recherches en communication, Centre de recherche en communication, Université Catholique de Louvain, 2018. ⟨halshs-01952748⟩

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