Convenience pricing in online retailing: Evidence from Amazon.com
Régis Chenavaz
- Fonction : Auteur
- PersonId : 763744
- ORCID : 0000-0002-5911-2045
- IdRef : 175669996
Joeffrey Drouard
- Fonction : Auteur
- PersonId : 173777
- IdHAL : joeffrey-drouard
- ORCID : 0000-0002-3020-2936
- IdRef : 096381728
Résumé
To expedite payments, firms use convenience pricing strategies. A price is considered convenient if it can be paid with few coins. Convenient prices are well understood in offline retailing, but not online. This article fills the gap, examining an original panel dataset more than 2.5 million observations of book prices from Amazon.com. We provide empirical evidence supporting two claims. First in a static setup, more convenient prices are more likely to be set. Second in a dynamic setup, more convenient prices are more rigid. Emphasizing the role of convenience, this work sheds new light on price setting in online retailing.
Domaines
Economies et financesFormat du dépôt | Notice |
---|---|
Type de dépôt | Article dans une revue |
Résumé |
en
To expedite payments, firms use convenience pricing strategies. A price is considered convenient if it can be paid with few coins. Convenient prices are well understood in offline retailing, but not online. This article fills the gap, examining an original panel dataset more than 2.5 million observations of book prices from Amazon.com. We provide empirical evidence supporting two claims. First in a static setup, more convenient prices are more likely to be set. Second in a dynamic setup, more convenient prices are more rigid. Emphasizing the role of convenience, this work sheds new light on price setting in online retailing.
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Titre |
en
Convenience pricing in online retailing: Evidence from Amazon.com
|
Auteur(s) |
Régis Chenavaz
1, 2
, Joeffrey Drouard
3
, Octavio R. Escobar
4
, Bruno Karoubi
5
1
KEDGE Business School [Marseille]
( 528732 )
- Domaine de Luminy
Rue Antoine Bourdelle
13009 Marseille
- France
2
GREQAM -
Groupement de Recherche en Économie Quantitative d'Aix-Marseille
( 199934 )
- Centre de la Vieille Charité, 2 rue de la Charité, 13236 Marseille cedex 02
- France
3
CREM -
Centre de recherche en économie et management
( 894 )
- 7 place Hoche, BP 86514
35065 RENNES CEDEX
- France
4
PSB -
Paris School of Business
( 531465 )
- 59 rue Nationale
75013 Paris
FRANCE
- France
5
UPEC UP12 -
Université Paris-Est Créteil Val-de-Marne - Paris 12
( 420786 )
- 61 avenue du Général de Gaulle - 94010 Créteil cedex
- France
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Page/Identifiant |
127-139
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Volume |
70
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Nom de la revue |
|
Comité de lecture |
Oui
|
Vulgarisation |
Non
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Langue du document |
Anglais
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Date de publication |
2018-04
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Date de publication électronique |
2017-12
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Audience |
Internationale
|
Domaine(s) |
|
Mots-clés (JEL) |
|
Mots-clés |
en
Convenient prices Price rigidity Rational inattention Amazon.com Online retailing
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DOI | 10.1016/j.econmod.2017.10.016 |
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