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The limits of the branding governance

Abstract : Three cities are studed in order to understand their governance of city-branding. The human organisation, the feasibility and the objectives are compared. The difficulties of branding are about the leadership, the restriction in the field of discourse and the capacity to be in conflict.
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https://halshs.archives-ouvertes.fr/halshs-00781745
Contributor : Jean-Jacques Girardot <>
Submitted on : Monday, January 28, 2013 - 11:55:54 AM
Last modification on : Thursday, March 5, 2020 - 7:05:34 PM
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  • HAL Id : halshs-00781745, version 1

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Charles-Edouard Houllier-Guibert. The limits of the branding governance. "Grand Ouest" days of Territorial Intelligence IT-GO, ENTI. Nantes-Rennes, mar. 2010, Mar 2010, Nantes-Rennes, France. 10p. ⟨halshs-00781745⟩

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