Incentives and Governance of Distributer Networks : The Case of a Foreign-Funded Paint and Coating Materials Enterprise

Jean Ruffier (1, 2) , Lihua Tan (3)

1 Laboratoire de Recherche Magellan
2 ISEOR - Institut de Socio-économie des Entreprises et des ORganisations
3 CFCRO - Centre franco chinois de recherches sur les organisations

How a Japanese company managed a distributors network in China. The study describes some changes in firm strategies, how these changes were implemented. The result is a multi-strategies network with different dependance links between distributors and the industrial firm.

Mots clés: China; network; anthropology; jean ruffier; productive efficiency; marketing; foreign direct investment

Domaines: Gestion et management; Anthropologie sociale et ethnologie

Jean Ruffier, Lihua Tan. Incentives and Governance of Distributer Networks : The Case of a Foreign-Funded Paint and Coating Materials Enterprise. Chinese Sociology and Anthropology, 2010, pp.44-60. ⟨halshs-00649938⟩