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Pour une approche interactionniste de la responsabilité sociale de l'entreprise : de la micro-RSE à l'entrepreneuriat de morale : le cas SNCF

Abstract : This thesis focused on the nature and forms of interactions that the diffusion of CSR may generate between the organization (macro) and its members (micro), in the specific contexts of a public firm deeply rooted in the society. An interactionist approach to micro-CSR allowed us to study the actions and interactions of individuals, and to understand how they link to the organization through different ways of diffusion of CSR. We mobilize the theoretical framework of moral entrepreneur to analyse how some individual actors can influence the diffusion of CSR in and out the organization.We relied on a number of portraits and an embedded case study. Seven portraits were drawn from the experience stories of actors especially committed to CSR. They revealed the driving role of moral values which are specific to the culture and identity of public companies.Through three embedded cases, we characterized different forms of moral entrepreneurship when individuals seek to (re)connect their moral values with the company's ethical standards, especially around recent CSR issues (migrant crisis, biodiversity loss), while former issues (such as the circular economy) no longer need this type of “moral campaign” to prevail in the organization.The moral entrepreneurship framework can make a contribution to the field of micro-CSR, specifically in the top-down approach of these phenomena in organizational contexts.
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Submitted on : Friday, June 18, 2021 - 2:37:16 PM
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Norélia Voiseux. Pour une approche interactionniste de la responsabilité sociale de l'entreprise : de la micro-RSE à l'entrepreneuriat de morale : le cas SNCF. Gestion et management. Université Panthéon-Sorbonne - Paris I, 2020. Français. ⟨NNT : 2020PA01E068⟩. ⟨tel-03264703⟩

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