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Theses

Les déterminants socioéconomiques de la demande : le cas des marchés du pet care aux États-Unis, au Royaume-Uni et en France

Abstract : Studying the expectations of pet owners for pet care products and services encourages us to focus as much on the study of individual consumer preferences as on the determinants related to their supply. In other words, the aim is to question the meeting between supply and demand in a market where the final consumer, the animal, cannot express itself. We postulate that the identification of the determinants of the demand requires paying more attention to the market of which it is part, and this by questioning in particular the actors who participate in its supply (manufacturers, marketers, salesmen, veterinarians). Placed at the center of this thesis, re-examining the dialectics of supply and demand makes it possible to put into perspective the determinants specific to consumers, relating to their way of life and to their relationship built with their animal(s), in relation to the determinants stemming from supply.
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https://halshs.archives-ouvertes.fr/tel-02965898
Contributor : Karine Jenart <>
Submitted on : Tuesday, October 13, 2020 - 3:58:39 PM
Last modification on : Wednesday, October 14, 2020 - 3:29:32 AM

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  • HAL Id : tel-02965898, version 1

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Patience Le Coustumer. Les déterminants socioéconomiques de la demande : le cas des marchés du pet care aux États-Unis, au Royaume-Uni et en France. Science politique. Université de Bordeaux, 2019. Français. ⟨NNT : 2019BORD0213⟩. ⟨tel-02965898⟩

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