LES RESSORTS DU CONSENTEMENT SERVICIEL DANS LE NOUVEAU CAPITALISME COMMERCIAL

Abstract : In a context questioning the growth regime and exposing the oligopolistic retail capital to a high social visibility, retail employees seem to be relatively docile. They face major strategic and organizational changes in the branch. Within a framework requiring the unlimited accumulation of the capital by formally peaceful means and in a sector facing a crisis of accumulation, how is the consent of the employees organized? This thesis questions the nature of the links between the springs of employees consent to their own exploitation, the recent influence of a financial capital and the call into question of the mode of accumulation of corporations particularly exposed to the public. Based on a qualitative survey conducted in stores located in the principal French urban areas with, in counterpoint, a glance on the American employees of Wal-Mart in Illinois, Florida and California, this thesis describes the structural and gradual effects of the mutation of capitalism on the productive sphere. After a historical approach reconsidering on the structural character of the ideological, strategic and organisational orientations of the sector, this thesis underlines the national specificities and the productive indices of recent ruptures. Then a diachronic analysis of the institutional and organisational means of production highlights the development of material and symbolical systems of mediation of the productive restructurings. Then, combining an ethnographic approach observing the daily work, the study of social trajectories, professional paths and configurations of the retail stores, this thesis highlights a specific form of employees consent. The servicization is based on a process of incorporation in the unskilled jobs of the services. Retail stores tend to be at the same time increasingly opened to the public (place of the customer in the organization and in the production of the service) and isolated from the strategic power (decisions and design centralization). Conducing to a jamming of the spatial, temporal and statutory borders, this configuration contributes to opacify the relationship between capital and labour. The incorporation is based, on the one hand, on a core of older employees marked by the secular ethos of the branch and, on the other hand, on new profiles of shaped employees, underlining the widening of the register of social resources mobilized in work and employment battling against new forms of control. However, despite the paradigmatic and statutory bulk-heading, the presence of many profiles of employees in open organizations shows the possibility for various and divergent resources allowing the appropriation of work and the development of forms of resistance far removed from the indicators inherited from the Fordism.
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Mathieu Hocquelet. LES RESSORTS DU CONSENTEMENT SERVICIEL DANS LE NOUVEAU CAPITALISME COMMERCIAL. Sociologie. Université d'Evry Val d'Essonne, 2012. Français. ⟨tel-01177037⟩

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