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When is transparent packaging beneficial?

Ouidade Sabri 1 Han Doan Faten Malek Hajer Bachouche
1 IAE Paris - Sorbonne Business School
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https://halshs.archives-ouvertes.fr/halshs-03230336
Contributor : Ouidade Sabri Connect in order to contact the contributor
Submitted on : Wednesday, May 19, 2021 - 5:38:39 PM
Last modification on : Wednesday, June 16, 2021 - 8:23:11 AM

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Ouidade Sabri, Han Doan, Faten Malek, Hajer Bachouche. When is transparent packaging beneficial?. International Journal of Retailing & Distribution Management, 2020, 48 (8), p.781-801. ⟨10.1108/IJRDM-03-2019-0097⟩. ⟨halshs-03230336⟩

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