Skip to Main content Skip to Navigation
Other publications (Dictonnary Notice)

HBO – ‘‘Underdog’’ Strategy

Document type :
Other publications (3)
Complete list of metadata

https://halshs.archives-ouvertes.fr/halshs-03187947
Contributor : Benjamin W. L. Derhy Kurtz <>
Submitted on : Thursday, April 1, 2021 - 3:15:22 PM
Last modification on : Thursday, April 1, 2021 - 3:17:37 PM

Identifiers

  • HAL Id : halshs-03187947, version 1

Collections

Citation

Benjamin W.L. Derhy Kurtz. HBO – ‘‘Underdog’’ Strategy. Encyclopedia of Major Marketing Strategies, volume 3, 2013, pp.191-4. ⟨halshs-03187947⟩

Share

Metrics

Record views

8