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BBC – ‘‘Wonderful World’’ – Strategy

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https://halshs.archives-ouvertes.fr/halshs-03187945
Contributor : Benjamin W. L. Derhy Kurtz <>
Submitted on : Thursday, April 1, 2021 - 3:14:00 PM
Last modification on : Thursday, April 1, 2021 - 3:16:17 PM

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  • HAL Id : halshs-03187945, version 1

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Benjamin W.L. Derhy Kurtz. BBC – ‘‘Wonderful World’’ – Strategy. Encyclopedia of Major Marketing Strategies, volume 3, 2013, pp.33-6. ⟨halshs-03187945⟩

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