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Zara: Managing the global supply chain successfully

Abstract : In 2019, Zara ranked 29th in Interbrand’s ranking of the best global brands by value, with an estimated US$17,175 billion. Zara belongs to Inditex, a dynamic fashion retailer with eight distinct brands, selling in 202 markets through its online platform and 7,490 physical stores over the world. In 1975, when Amancio Ortega opened the first Zara store in La Coruna (North West Spain), he intended to provide price-sensitive European consumers with trendy clothes at a lower price than designer clothes. Boosted by this initial success, he radically changed the clothing industry’s design and distribution patterns by creating a new business model, “fast-moving fashion” which was to make him a fortune.
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https://halshs.archives-ouvertes.fr/halshs-03083454
Contributor : Ulrike Mayrhofer <>
Submitted on : Saturday, December 19, 2020 - 9:08:16 AM
Last modification on : Sunday, December 20, 2020 - 3:27:47 AM

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  • HAL Id : halshs-03083454, version 1

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Claire Roederer, Ulrike Mayrhofer. Zara: Managing the global supply chain successfully. Ilan Alon, Eugene Jaffe, Christiane Prange & Donata Vianelli. Global Marketing. Contemporary theory, practice and cases, Routledge, p. 578-583, 2021. ⟨halshs-03083454⟩

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