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Product and branding ethics

Béatrice Parguel 1, 2 Elisa Monnot 3
1 CNRS - Centre National de la Recherche Scientifique
2 DRM - MLAB - Dauphine Recherches en Management - MLAB
DRM - Dauphine Recherches en Management
3 CY - CY Cergy Paris Université
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https://halshs.archives-ouvertes.fr/halshs-03079890
Contributor : Béatrice Parguel <>
Submitted on : Thursday, December 17, 2020 - 2:02:19 PM
Last modification on : Friday, December 18, 2020 - 3:37:05 AM

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  • HAL Id : halshs-03079890, version 1

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PSL | DRM | UNIV-DAUPHINE | UNIV-CERGY | CNRS | DRM-DAUPHINE

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Béatrice Parguel, Elisa Monnot. Product and branding ethics. Handbook of Marketing Ethics, 2020. ⟨halshs-03079890⟩

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