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The impact of packaging colour on children’s brand name memorization

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https://halshs.archives-ouvertes.fr/halshs-03010802
Contributor : Nora Bezaz <>
Submitted on : Tuesday, November 17, 2020 - 7:36:37 PM
Last modification on : Tuesday, January 26, 2021 - 6:15:39 PM

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  • HAL Id : halshs-03010802, version 1

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Nora Bezaz-Zeghache. The impact of packaging colour on children’s brand name memorization. International Colloquium on Kids and Retailing, Jun 2013, Paris, France. ⟨halshs-03010802⟩

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