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The impact of packaging colour on children’s brand name memorization

Nora Bezaz 1
1 PRISM-Sorbonne
PRISM - Pôle de recherche interdisciplinaire en sciences du management : EA 4101
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https://halshs.archives-ouvertes.fr/halshs-03010777
Contributor : Nora Bezaz <>
Submitted on : Tuesday, November 17, 2020 - 7:25:37 PM
Last modification on : Tuesday, January 19, 2021 - 11:09:05 AM

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  • HAL Id : halshs-03010777, version 1

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Nora Bezaz. The impact of packaging colour on children’s brand name memorization. 2014. ⟨halshs-03010777⟩

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