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Drôle de bouteille! Les effets de la congruence perçue d’un packaging

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https://halshs.archives-ouvertes.fr/halshs-02955464
Contributor : Nathalie Fleck <>
Submitted on : Thursday, October 1, 2020 - 9:58:08 PM
Last modification on : Monday, October 5, 2020 - 3:25:42 AM

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  • HAL Id : halshs-02955464, version 1

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Nathalie Fleck, Virginie Maille, Priya Raghubir. Drôle de bouteille! Les effets de la congruence perçue d’un packaging. International Marketing Trends Congress, Jan 2011, Paris, France. ⟨halshs-02955464⟩

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