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AN EXPLORATION OF THE PERCEPTION OF BRAND MANAGEMENT AND MARKETING IN CRAFTSMANSHIP: STRUCTURED ABSTRACT

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https://halshs.archives-ouvertes.fr/halshs-02952987
Contributor : Jonathan Dézécot <>
Submitted on : Tuesday, September 29, 2020 - 5:21:08 PM
Last modification on : Friday, October 23, 2020 - 4:47:29 PM
Long-term archiving on: : Wednesday, December 30, 2020 - 7:10:16 PM

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Jonathan Dézécot, Nathalie Fleck. AN EXPLORATION OF THE PERCEPTION OF BRAND MANAGEMENT AND MARKETING IN CRAFTSMANSHIP: STRUCTURED ABSTRACT. 19th AMS World Marketing Congress, Jul 2016, Paris, France. ⟨10.1007/978-3-319-47331-4_178⟩. ⟨halshs-02952987⟩

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