Dimensions of brand personality, Journal of Marketing Research, vol.34, pp.347-356, 1997. ,
Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products, Journal of Consumer Research, vol.34, pp.468-479, 2007. ,
Possessions and the extended self, Journal of Consumer Research, vol.15, pp.139-168, 1988. ,
Sentiment toward marketing: a comparison of German and US students, International Journal of Commerce & Management, vol.25, issue.1, pp.21-37, 2015. ,
Proposition d'échelle de mesure de l'authenticité perçue d'un produit alimentaire, Recherche et Applications en Marketing, vol.19, issue.4, pp.39-63, 2004. ,
Consumer attitudes towards marketing in a transitional economy: a replication and extension, Journal of Consumer Marketing, vol.21, issue.1, pp.10-26, 2004. ,
Les particules expérientielles de la quête d'authenticité du consommateur, Decisions Marketing, issue.28, pp.33-42, 2002. ,
Warmth and competence as universal dimensions of social perception: The Stereotype Content Model and the BIAS Map, Advances in Experimental Social Psychology, vol.40, pp.61-149, 2008. ,
Personification in advertising, Journal of Advertising, vol.40, pp.121-130, 2011. ,
Mind Perception, The Handbook of Social Psychology, pp.498-541, 2009. ,
A Name You Can Trust? Personification Effects Are Influenced by Beliefs About Company Values, Psychology & Marketing, vol.31, issue.1, pp.48-53, 2014. ,
Consumer sentiment towards marketing in Bangladesh: the relationship between attitudes to marketing, satisfaction and regulation, Marketing Intelligence & Planning, vol.26, issue.5, pp.481-495, 2008. ,
A model of (often mixed) stereotype content: Competence and warmth respectively follow from the perceived status and competition, Journal of Personality and Social Psychology, vol.82, pp.878-902, 2002. ,
Consumers and their brands: developing relationship theory in consumer research, Journal of Consumer Research, vol.24, pp.343-373, 1998. ,
Consumer Attitudes Toward Marketing in England and the United States, European Journal of Marketing, vol.16, issue.6, pp.20-30, 1982. ,
The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions, Journal of Retailing, vol.74, issue.3, pp.331-352, 1998. ,
Methodology in the social sciences. Introduction to mediation, moderation, and conditional process analysis: A regression-based approach, 2013. ,
Marketing and Machiavellianism, Journal of Marketing, vol.48, issue.3, pp.30-42, 1984. ,
Les stratégies d'alliance des TPE artisanales, Revue Internationale PME, pp.111-136, 2006. ,
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Journal of Marketing Research, vol.29, pp.1-22, 1993. ,
, Journal of Strategic Marketing, vol.15, issue.1, pp.53-63, 2007.
Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception, Journal of Consumer Research, vol.38, issue.1, pp.94-107, 2011. ,
Stratégies et identités de l'artisan d'art, 2003. ,
Sentiment toward marketing: should we care about consumer alienation and readiness to use technology?, Journal of Consumer Behaviour, vol.10, issue.4, pp.192-204, 2011. ,
Radiographie des marques patronymiques, La Revue des Marques, Octobre, 1998. ,
The value of brand: an anthropological perspective, Brand Equity & Advertising, pp.125-139, 1993. ,
Strategic brand concept-image management, Journal of Marketing, vol.50, pp.135-145, 1986. ,
La représentation identitaire de la TPE artisanale, Revue Internationale des PME, vol.19, pp.13-49, 2006. ,
Valuing things: the public and private meanings of possessions, Journal of Consumer Research, vol.21, pp.504-521, 1994. ,
Une étude empirique des relations entre personnalisation, proximité dyadique et identité de clientèle, Recherche et Applications en Marketing, vol.16, pp.25-46, 2001. ,
Does Marketing Need Reform?, pp.26-36, 2006. ,
Marketing ethics, Marketing Theory, pp.244-263, 2005. ,
Consumers' Attitudes towards Marketing Practices, Consumerism and Government Regulations: Cross-national Perspectives, European Journal of Marketing, vol.24, issue.6, pp.6-23, 1990. ,
Reconsidering Baron and Kenny: Myths and truths about mediation analysis, Journal of Consumer Research, vol.37, issue.2, pp.197-206, 2010. ,