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CULTURE ET COMMERCE DU SYSTEME NATIONAL AMÉRICAIN AU SYSTEME-MONDE : le cas symbole de McDonald's

Abstract : What interests us here is the question of identity and values in the United States, as vectors of movement facilitating the passage of ideas or products from the local to the regional, from the regional to the national, and then to the international. Such an interrogation requires an upstream exploration of values and their cultural background, namely the production and dissemination of meaning. In order to understand the production of meaning, the formation of values and the movement they generate, we must take into account the American national system, a particularity of American modernity. Our attention has focused more particularly on the relationship between culture (values, identity) and the development of certain types of companies or products. The analysis of the spatial organization of trade and the cultural and identity relations that relate to consumption have not yet been studied much. Thus, taking into account both the size of the United States and the diversity of the 270 million or so people who live there, not to mention regionalism, one might ask how does a local or regional business venture become national?
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Dupont Louis, Nathalie Lemarchand. CULTURE ET COMMERCE DU SYSTEME NATIONAL AMÉRICAIN AU SYSTEME-MONDE : le cas symbole de McDonald's. Géographie et cultures, L'Harmattan, 1999. ⟨halshs-02939888⟩

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