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A propos du cas Procter & Gamble : les relations stratégies/structures

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https://halshs.archives-ouvertes.fr/halshs-02926656
Contributor : Emna Bouladi <>
Submitted on : Monday, August 31, 2020 - 11:01:31 PM
Last modification on : Wednesday, September 2, 2020 - 12:11:27 PM

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Alain Desreumaux. A propos du cas Procter & Gamble : les relations stratégies/structures. Décisions Marketing, Association Française du Marketing, 1995, 4, pp.87-89. ⟨10.7193/DM.004.87.89⟩. ⟨halshs-02926656⟩

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