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Innovations "directes" : Trois lancements

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https://halshs.archives-ouvertes.fr/halshs-02926597
Contributor : Emna Bouladi <>
Submitted on : Monday, August 31, 2020 - 8:08:56 PM
Last modification on : Monday, March 8, 2021 - 6:10:02 PM

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Sabine Flambard-Ruaud. Innovations "directes" : Trois lancements. Décisions Marketing, Association Française du Marketing, 1995, 5, pp.39-40. ⟨10.7193/DM.005.39-40⟩. ⟨halshs-02926597⟩

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