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Le prix, souci numéro un du marketing

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https://halshs.archives-ouvertes.fr/halshs-02926540
Contributor : Emna Bouladi <>
Submitted on : Monday, August 31, 2020 - 7:06:20 PM
Last modification on : Wednesday, September 2, 2020 - 12:28:41 PM

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Hermann Simon, Veronika Speckmann. Le prix, souci numéro un du marketing. Décisions Marketing, Association Française du Marketing, 1995, 6, pp.7-10. ⟨10.7193/DM.006.07-10⟩. ⟨halshs-02926540⟩

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