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Sacrifice et marketing

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https://halshs.archives-ouvertes.fr/halshs-02926253
Contributor : Emna Bouladi <>
Submitted on : Monday, August 31, 2020 - 3:20:54 PM
Last modification on : Tuesday, March 2, 2021 - 10:18:53 AM

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Christophe Benavent, Francis Salerno. Sacrifice et marketing. Décisions Marketing, Association Française du Marketing, 1996, 9, pp.05-06. ⟨10.7193/DM.009.05.06⟩. ⟨halshs-02926253⟩

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