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Les sources de l'innovation en marketing

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https://halshs.archives-ouvertes.fr/halshs-02926053
Contributor : Emna Bouladi <>
Submitted on : Monday, August 31, 2020 - 12:30:45 PM
Last modification on : Friday, January 15, 2021 - 9:21:58 AM

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Christophe Benavent, Francis Salerno. Les sources de l'innovation en marketing. Décisions Marketing, Association Française du Marketing, 1997, 11, pp.05-06. ⟨10.7193/DM.011.05.06⟩. ⟨halshs-02926053⟩

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