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L'avenir des marques - Le point de vue d'Alain Thieffry

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https://halshs.archives-ouvertes.fr/halshs-02925799
Contributor : Emna Bouladi <>
Submitted on : Monday, August 31, 2020 - 1:45:17 AM
Last modification on : Wednesday, September 2, 2020 - 12:43:12 PM

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Alain Thieffry. L'avenir des marques - Le point de vue d'Alain Thieffry. Décisions Marketing, Association Française du Marketing, 1998, 15, pp.43-45. ⟨10.7193/DM.015.43-45⟩. ⟨halshs-02925799⟩

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