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Marketing one-to-one : Un entretien avec Don Peppers

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https://halshs.archives-ouvertes.fr/halshs-02925792
Contributor : Emna Bouladi <>
Submitted on : Monday, August 31, 2020 - 1:22:04 AM
Last modification on : Tuesday, March 2, 2021 - 10:09:33 AM

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Christophe Benavent. Marketing one-to-one : Un entretien avec Don Peppers. Décisions Marketing, Association Française du Marketing, 1999, 16, pp.67-69. ⟨10.7193/DM.016.67.69⟩. ⟨halshs-02925792⟩

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