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La ligne éditoriale

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https://halshs.archives-ouvertes.fr/halshs-02925773
Contributor : Emna Bouladi <>
Submitted on : Monday, August 31, 2020 - 12:00:52 AM
Last modification on : Wednesday, September 2, 2020 - 12:47:13 PM

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Christophe Benavent, Patrick Hetzel, Francis Salerno. La ligne éditoriale. Décisions Marketing, Association Française du Marketing, 1999, 17, pp.5-6. ⟨10.7193/DM.017.05.06⟩. ⟨halshs-02925773⟩

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