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Le marketing transgénérationnel

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https://halshs.archives-ouvertes.fr/halshs-02925763
Contributor : Emna Bouladi <>
Submitted on : Sunday, August 30, 2020 - 11:27:08 PM
Last modification on : Wednesday, September 2, 2020 - 12:47:10 PM

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Joël Bree. Le marketing transgénérationnel. Décisions Marketing, Association Française du Marketing, 1999, 18, pp.7-9. ⟨10.7193/DM.018.07.09⟩. ⟨halshs-02925763⟩

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