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Marketing et nouvelle économie

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https://halshs.archives-ouvertes.fr/halshs-02923664
Contributor : Emna Bouladi <>
Submitted on : Thursday, August 27, 2020 - 12:41:13 PM
Last modification on : Wednesday, September 2, 2020 - 12:48:37 PM

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Christophe Benavent, Patrick Hetzel. Marketing et nouvelle économie. Décisions Marketing, Association Française du Marketing, 2000, 19, pp.05-06. ⟨10.7193/DM.019.05.06⟩. ⟨halshs-02923664⟩

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