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https://halshs.archives-ouvertes.fr/halshs-02920055
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Submitted on : Monday, August 24, 2020 - 1:16:09 PM
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Patrick Hetzel, Pierre Volle. Confluences. Décisions Marketing, Association Française du Marketing, 2001, 24, pp.05-06. ⟨10.7193/DM.024.05.06⟩. ⟨halshs-02920055⟩

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