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De la communication intégrée au multi-canal

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https://halshs.archives-ouvertes.fr/halshs-02919734
Contributor : Emna Bouladi <>
Submitted on : Monday, August 24, 2020 - 1:30:56 AM
Last modification on : Monday, August 24, 2020 - 1:26:54 PM

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Patrick Hetzel, Pierre Volle. De la communication intégrée au multi-canal. Décisions Marketing, Association Française du Marketing, 2002, 27, pp.05-06. ⟨10.7193/DM.027.05.06⟩. ⟨halshs-02919734⟩

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