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Capital de marque et marketing relationnel

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https://halshs.archives-ouvertes.fr/halshs-02919670
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Submitted on : Sunday, August 23, 2020 - 8:10:48 PM
Last modification on : Monday, August 24, 2020 - 1:18:41 PM

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Patrick Hetzel, Delphine Manceau, Pierre Volle. Capital de marque et marketing relationnel. Décisions Marketing, Association Française du Marketing, 2003, 31, pp.05-06. ⟨10.7193/DM.031.05.06⟩. ⟨halshs-02919670⟩

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