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La segmentation en marketing, une vieille dame toujours séduisante !

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https://halshs.archives-ouvertes.fr/halshs-02919454
Contributor : Emna Bouladi <>
Submitted on : Sunday, August 23, 2020 - 1:50:23 AM
Last modification on : Sunday, August 23, 2020 - 2:39:05 PM

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Pierre-Louis Dubois, Helen Zeitoun. La segmentation en marketing, une vieille dame toujours séduisante !. Décisions Marketing, Association Française du Marketing, 2003, 32, pp.05-06. ⟨10.7193/DM.032.05.06⟩. ⟨halshs-02919454⟩

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