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Marketing horizontal, efficacité et éthique

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https://halshs.archives-ouvertes.fr/halshs-02915752
Contributor : Emna Bouladi <>
Submitted on : Sunday, August 16, 2020 - 1:07:25 AM
Last modification on : Wednesday, September 23, 2020 - 4:30:26 AM

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Delphine Manceau, Pierre Volle. Marketing horizontal, efficacité et éthique. Décisions Marketing, Association Française du Marketing, 2005, 37, pp.05-06. ⟨10.7193/DM.037.05.06⟩. ⟨halshs-02915752⟩

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