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Attitude face à la mort et comportement d'ajustement des consommateurs âgés : Vers l'élaboration d'une réponse marketing

Abstract : This article stresses the point on a phenomenom seldom approached in marketing, from the point of view of the consumer as from the point of view of the marketer : the management of the death attitude of elderly consumer. It will answer the following questions: how do people over 60 years old apprehend they own death? What are their coping reactions? How and under which conditions can the manager treat these reactions ?
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https://halshs.archives-ouvertes.fr/halshs-00169171
Contributor : Denis Guiot <>
Submitted on : Saturday, September 1, 2007 - 12:57:45 PM
Last modification on : Wednesday, June 2, 2021 - 3:07:57 AM
Long-term archiving on: : Friday, April 9, 2010 - 1:24:56 AM

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Bertrand Urien, Denis Guiot. Attitude face à la mort et comportement d'ajustement des consommateurs âgés : Vers l'élaboration d'une réponse marketing. Décisions Marketing, Association Française du Marketing, 2007, pp.23-36. ⟨10.7193/DM.046.23.35⟩. ⟨halshs-00169171⟩

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