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Tendances du marketing et marketing des tendances

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https://halshs.archives-ouvertes.fr/halshs-02914798
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Submitted on : Wednesday, August 12, 2020 - 4:19:21 PM
Last modification on : Friday, August 14, 2020 - 3:13:07 AM

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Delphine Manceau, Jean-François Trinquecoste. Tendances du marketing et marketing des tendances. Décisions Marketing, Association Française du Marketing, 2007, 46, pp.05-07. ⟨10.7193/DM.046.05.07⟩. ⟨halshs-02914798⟩

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