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La fragmentation : nouvel environnement du marketing

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https://halshs.archives-ouvertes.fr/halshs-02914405
Contributor : Emna Bouladi <>
Submitted on : Tuesday, August 11, 2020 - 5:30:47 PM
Last modification on : Wednesday, August 12, 2020 - 3:31:14 AM

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Marc Filser, Jean-François Trinquecoste. La fragmentation : nouvel environnement du marketing. Décisions Marketing, Association Française du Marketing, 2008, 49, pp.05-06. ⟨10.7193/DM.049.05.06⟩. ⟨halshs-02914405⟩

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