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Voici venu le temps des tribus de consommateurs

Bernard Cova 1
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https://halshs.archives-ouvertes.fr/halshs-02913939
Contributor : Emna Bouladi <>
Submitted on : Tuesday, August 11, 2020 - 12:24:07 AM
Last modification on : Tuesday, August 11, 2020 - 12:24:08 AM

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Bernard Cova. Voici venu le temps des tribus de consommateurs. Décisions Marketing, Association Française du Marketing, 2008, 52, pp.05-07. ⟨10.7193/DM.052.05.07⟩. ⟨halshs-02913939⟩

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