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Faut-il ré-inventer le marketing ?

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https://halshs.archives-ouvertes.fr/halshs-02913933
Contributor : Emna Bouladi <>
Submitted on : Monday, August 10, 2020 - 11:47:31 PM
Last modification on : Tuesday, August 11, 2020 - 3:29:29 AM

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Marc Filser, Jean-François Trinquecoste. Faut-il ré-inventer le marketing ?. Décisions Marketing, Association Française du Marketing, 2009, 53, pp.05-06. ⟨10.7193/DM.053.05.06⟩. ⟨halshs-02913933⟩

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