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A la recherche du pouvoir d’achat

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https://halshs.archives-ouvertes.fr/halshs-02913315
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Submitted on : Saturday, August 8, 2020 - 12:03:25 AM
Last modification on : Wednesday, October 7, 2020 - 10:04:24 AM

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Philippe Aurier, Monique Zollinger. A la recherche du pouvoir d’achat. Décisions Marketing, Association Française du Marketing, 2009, 56, pp.05-09. ⟨10.7193/DM.056.05.09⟩. ⟨halshs-02913315⟩

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