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Influencers and covid_19: Characterizing and defining courses of action

Abstract : Based upon the 55 days of lockdown that occurred during the Covid_19 disaster, the aim of this article is to answer to the following research question: “how can we characterize influencers in social networks?”. Analyzing more than 1.6 million of tweets, we propose a matrix that can be used to characterize an influencer. This matrix has 2 dimensions on one hand the five courses of actions an influencer can use and on the other hand the 3 types of motivation he has got. Regarding the methodology we used R and a qualitative content analysis and provided our scripts. This research is a part of the “lockdown lab” project
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Contributor : Jean-Fabrice Lebraty <>
Submitted on : Wednesday, June 17, 2020 - 11:06:04 AM
Last modification on : Monday, March 8, 2021 - 3:25:21 PM


  • HAL Id : halshs-02871287, version 1



Romain Boulet, Jean-Fabrice Lebraty. Influencers and covid_19: Characterizing and defining courses of action. Management & Data Science, Management & Data Science, 2020, 4 (4). ⟨halshs-02871287⟩



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