R. Kozinets and J. Handelman, Ensouling Consumption: a Netnographic Exploration of the Meaning of Boycotting Behavior, In Alba J W et Hutchinson J W. Advances in Consumer Research, vol.25, pp.475-480, 1998.

M. Levy and R. Michael, Analysing students' multimodal texts: the product and process, Thomas M Deconstructing Digital Natives, pp.83-98, 2011.

J. Lewer, R. Gerlich, and N. Turner, The ethics and economics of file sharing, Southwestern Economic Review, vol.35, pp.67-78, 2008.

J. Mcgriff, A conceptual topic in marketing management: the emerging need for protecting and managing brand equity: the case of online consumer brand boycotts, International Management Review, vol.8, pp.49-54, 2012.

P. Mercklé and S. Octobre, La stratification sociale des pratiques numériques des adolescents, Recherches en Sciences Sociales sur Internet, vol.1, pp.25-52, 2012.

R. Moisio and S. Askegaard, Fighting culture. Mobile phone consumption practices as means of consumer resistance, Asia Pacific Advances in Consumer Research, vol.5, pp.24-29, 2002.

J. Palfrey and U. Gasser, Born digital: Understanding the first generation of digital natives, 2008.

L. Peñaloza and L. Price, Consumer resistance: a conceptual overview, Mc Alister L et Rotschild M L. Advances in Consumer Research, vol.20, pp.123-128, 1993.

V. Pez, Comprendre les comportements de rejet de certains consommateurs face aux programmes de fidélité. Décisions Marketing. n°68, octobre-décembre, pp.37-46, 2012.

M. Prensky, Digital natives, Digital Immigrants". On the Horizon, vol.9, pp.1-6, 2001.
URL : https://hal.archives-ouvertes.fr/hal-02534886

M. Prensky, Digital natives, Do they really think differently? On the Horizon, vol.2, p.6, 2001.
URL : https://hal.archives-ouvertes.fr/hal-02534886

M. Prensky, H. sapiens digital: From digital immigrants and digital natives to digital wisdom, Innovate, vol.5, p.3, 2009.

M. Prensky, Teaching digital natives: Partnering for Real Learning, 2010.

M. Prensky, Digital wisdom and homo sapiens digital, Thomas M. Deconstructing Digital Natives, pp.15-29, 2011.

P. Robert-demontrond, Une micro-mythanalyse de l'imaginaire des AMAPiens, Roux D. Marketing et résistances du consommateur. Editions Economica, pp.107-128, 2009.
URL : https://hal.archives-ouvertes.fr/hal-02474420

D. Roux, La résistance du consommateur : proposition d'un cadre d'analyse, Recherche et Applications en Marketing, vol.22, pp.55-80, 2007.

D. Roux, Consumers Faced With Telephone Selling: Metacognition, Resistance and Strategies. NA -In Lee A Y et Soman D, Advances in Consumer Research, vol.35, pp.467-474, 2008.
URL : https://hal.archives-ouvertes.fr/hal-02022222

D. Roux, Marketing et résistances du consommateur, Editions Economica, 2009.

D. Roux and D. Guiot, Why do people shop second-hand? A second-hand shoppers' motivation scale in a French context, Advances in Consumer Research, vol.36, pp.582-583, 2009.

D. Roux, Au-delà des réclamations : comprendre et gérer les litiges. Décisions Marketing. n°67 juillet-septembre, pp.49-62, 2012.

J. Rumbo, Consumer resistance in a world of advertising clutter: the case of Adbusters, Psychology and Marketing, vol.19, pp.127-148, 2002.

D. Shaw and T. Newholm, Voluntary simplicity and the ethics of consumption, Psychology and Marketing, vol.19, pp.167-185, 2002.

E. Smith, « The Digital Native Debate in Higher Education: A Comparative Analysis of Recent Literature », Canadian Journal of Learning and Technology, vol.38, pp.1-18, 2012.

L. Sugier, Le marketing face à ses résistances : une ethnographie des imaginaires et des pratiques de consommation des "objecteurs de croissance, IGR, 2012.

M. Thébault, Le boycott : Analyse conceptuelle et modélisation, 1999.

M. Thomas, Deconstructing digital natives, Editions Routledge, 2011.

C. Thompson and D. Haytko, Speaking of fashion: Consumers' use of fashion discourses and the appropriation of countervailing cultural meanings, Journal of Consumer Research, vol.24, pp.15-42, 1997.

C. Urbain, L. Gall-ely, M. Urien, and B. , Les associations doivent-elles craindre une résistance au don d'argent ?, Premières pistes conceptuelles et managériales. Décisions Marketing. n°68 octobre-décembre, pp.59-70, 2012.

S. Zavestoski, The social-psychological bases of anticonsumption attitudes, Psychology and Marketing.ol, vol.19, issue.2, pp.149-165, 2002.