Influence of a sad program context on the process of advertising persuasion among younger and older adults

Sophie Lacoste-Badie; Faten Malek; Olivier Droulers

doi:10.1177/2051570713478334

Journal articles

Influence of a sad program context on the process of advertising persuasion among younger and older adults

Sophie Lacoste-Badie ¹ Faten Malek ² Olivier Droulers ³

1 LEM - Lille économie management - UMR 9221

2 IREA - Institut de Recherche sur les Entreprises et les Administrations

3 CREM - Centre de recherche en économie et management

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Cognitive science / Neuroscience

Life Sciences [q-bio] / Santé publique et épidémiologie

Complete list of metadata

https://halshs.archives-ouvertes.fr/halshs-02532005
Contributor : Sophie LACOSTE-BADIE Connect in order to contact the contributor
Submitted on : Saturday, April 4, 2020 - 10:45:45 AM
Last modification on : Tuesday, April 12, 2022 - 4:12:04 PM

Influence of a sad program context on the process of advertising persuasion among younger and older adults

Identifiers

Collections

Citation

Export

Metrics

26

Influence of a sad program context on the process of advertising persuasion among younger and older adults

Identifiers

Collections

Citation

Export

Share

Metrics

26