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Influence of a sad program context on the process of advertising persuasion among younger and older adults

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https://halshs.archives-ouvertes.fr/halshs-02532005
Contributor : Sophie Lacoste-Badie <>
Submitted on : Saturday, April 4, 2020 - 10:45:45 AM
Last modification on : Monday, April 6, 2020 - 1:10:54 AM

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S. Lacoste-Badie, Faten Malek, Olivier Droulers. Influence of a sad program context on the process of advertising persuasion among younger and older adults. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2013, 28 (1), pp.5-24. ⟨10.1177/2051570713478334⟩. ⟨halshs-02532005⟩

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