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An exploratory research of consumer boycott profiles

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Conference papers
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https://halshs.archives-ouvertes.fr/halshs-02530557
Contributor : André Le Roux Connect in order to contact the contributor
Submitted on : Friday, April 3, 2020 - 9:46:06 AM
Last modification on : Wednesday, November 3, 2021 - 4:27:56 AM

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  • HAL Id : halshs-02530557, version 1

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André Le Roux, Marinette Thebault, Henri Ralambondrainy. An exploratory research of consumer boycott profiles. 5th Annual International Colloquium on Branding, Jul 2017, Athènes, Greece. ⟨halshs-02530557⟩

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