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Conference papers

An Exploratory Research of Consumer's Profiles and Choice Criteria face to Brand Counterfeits in Different Product Categories

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Conference papers
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https://halshs.archives-ouvertes.fr/halshs-02530525
Contributor : André Le Roux <>
Submitted on : Friday, April 3, 2020 - 9:30:29 AM
Last modification on : Tuesday, October 6, 2020 - 2:48:02 PM

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  • HAL Id : halshs-02530525, version 1

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André Le Roux, Marinette Thebault, Yves Roy. An Exploratory Research of Consumer's Profiles and Choice Criteria face to Brand Counterfeits in Different Product Categories. 6th Annual International Colloquium on Branding, Jul 2018, Athènes, Greece. ⟨halshs-02530525⟩

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